One-off jobs — web design, builds, consulting projects, events
Transactional / Repeat
Customers buy multiple times — products, services, trade, retail
Mixed
Combination of the above
Your average gross revenue per month
£/ month
Clients currently on retainer or paying monthly
What the average retainer client pays per month
£/ month
Average number of projects you complete each month
Typical value of a single project
£per project
Rarely or never
Most are one-and-done
Sometimes
Some return within a year
Often
Most clients return for more work
Average number of sales or orders each month
What a typical single sale is worth
£per sale
Once or twice a year
Every few months
Monthly or more
Step 02 of 05
Your Pricing
Underpricing is the single biggest revenue leak in most businesses. Most founders charge less than the market will bear without even knowing it.
12 months ago
This month4+ years ago
Rarely or never
They say yes without hesitation
Sometimes
Occasional negotiation
Often
Price is frequently the objection
50%
10%90%
Step 03 of 05
Client Retention
Keeping a customer costs a fraction of finding a new one. Most businesses lose far more revenue than they realise through quiet churn and lapsed relationships.
1 client / month
None5+ / month
Yes — structured and consistent
Regular reviews, check-ins, proactive communication
Informal only
Ad hoc, when I remember
No formal process
Clients stay or leave — I react
Step 04 of 05
Referrals & Upsells
Your existing clients are your most underused asset. A structured referral and upsell system turns your current revenue into a growth engine.
1 referral / month
None10+ / month
Yes — I actively ask and incentivise
No — referrals just happen organically
Yes — structured upsells in place
Sometimes — when it comes up naturally
No — one service, one price
Step 05 of 05
Your Time & Capacity
The hidden cost most founders miss — time spent doing the wrong things is revenue you'll never see.
50 hrs / week
20 hrs80 hrs
40% on revenue
10%90%
Yes — I have capacity
I could take on 2-3 more tomorrow
Limited capacity
Maybe 1 more if I pushed it
No — I'm at capacity or beyond
More clients = more hours I don't have
Your Hidden Revenue & Action Plan
Estimated Monthly Revenue You're Missing
£0
Based on your numbers, here's what's sitting on the table.
Pricing
You haven't raised prices in over a year and clients rarely push back — a classic sign of undercharging...
••••
Client Retention
With no formal retention process, you're losing clients you could keep. A simple system changes this fast...
••••
Referrals & Upsells
Your existing clients are your most underused asset. No referral system means leaving money...
••••
One last step
Where is your hidden revenue?
Enter your details to unlock the full breakdown — exactly where the money is and how to get it.
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Your Personalised Action Plan — Ranked By Impact
Your Next 90 Days
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